South Korea’s “Dopamine Sites”

In South Korea, so-called “dopamine sites” have become popular. These websites let people simulate shopping or ordering food without spending money.

Users can browse products or menus, add items to a cart, place a pretend order, and sometimes even follow a virtual delivery person on a map.

No real payment happens, and nothing is delivered. The idea is to enjoy the ritual of shopping or ordering while helping to reduce impulse spending.